WOMEN'S RUGBY WORLD CUP 2025 CELEBRATING WOMEN'S SPORT WITH AKUMA

This year’s Women’s Rugby World Cup is already making headlines for all the right reasons. Record crowds, global audiences tuning in, and performances that are every bit as fierce and skilful as the men’s game. It is proof of how far the women’s game has come and how much further it can go.

What stands out is not just the rugby on the pitch but the energy around it. Young players watching their heroes. Families filling stadiums. Conversations about women’s sport happening in places they never did before. These moments show that rugby belongs to everyone and that women’s sport is here to stay at the very top level.

At Akuma we believe that progress starts long before the world stage. It begins on local pitches with grassroots women’s rugby, in schools and universities, and in community clubs where the love of the game is built. We are proud to champion women in every sport and to see our kit worn by so many teams across the UK and around the world.

The rise of women’s rugby is part of a bigger story. Women’s sport is breaking barriers, creating role models and inspiring the next generation. That is something worth celebrating every single day.

Follow Akuma on our social channels as we share the journeys of women’s teams at every level. From grassroots clubs to world tournaments, the passion is the same and the future is brighter than ever.