Today, we’re proud to unveil the next chapter of Akuma – a bold evolution of our brand with the introduction of our new Tricon logo, alongside a completely redesigned website.
Akuma began with a simple mission shared by three brothers: to create high-quality, UK-made sportswear that teams could rely on. That founding principle remains at the heart of everything we do. Our new Tricon logo celebrates this legacy.
Formed by three clean, interlocking shapes, it’s a symbol of unity, precision, and British craftsmanship. It reflects who we are, how we work, and the values that drive us forward.
This is evolution, not revolution. We’re not changing what makes Akuma different—we’re amplifying it. Our kit will always remain:
- UK-made and fully customisable
- A simple, reliable solution for every team
- Delivered in just three weeks
Our new Tricon is more than a logo; it’s a mark of trust. Every garment we produce will proudly feature the Tricon, so when you see it, you’ll know you’re wearing authentic Akuma quality. It’s your guarantee of durability, precision, and performance – crafted in Britain, trusted worldwide.
Alongside the Tricon, we’re also proud to launch our brand-new website, designed and built from the ground up to give the user a much better experience. With a bold new look, improved navigation, and a more user-friendly interface, customising your perfect kit has never been easier. It’s modern, clean, and future-ready—just like our new branding.
The new era of Akuma is more than just a rebrand; it’s a commitment to deliver world-class custom sportswear, designed and made sustainably right here in the UK.
